Lead Quality & Grading
Understand how LeadRoute scores and grades leads.
LeadRoute uses AI to score leads and help you prioritize the most valuable opportunities.
Quality score
Each lead receives a score from 1-100 based on:
- Contact validity - Email and phone verification
- Completeness - All required fields filled
- Intent signals - Urgency, budget, timeline
- Fraud detection - Spam and bot filtering
Lead grades
- A Grade (80-100) - High quality, likely to convert
- B Grade (60-79) - Good quality, worth pursuing
- C Grade (40-59) - Average quality
- D Grade (below 40) - Low quality, may need review
Verification checks
- Email - Valid format, deliverable, not disposable
- Phone - Valid format, carrier lookup
- Address - Real location verification
- Duplicate - Check against recent leads
Quality filtering
Optionally auto-reject leads below a quality threshold. Set your minimum acceptable score in directory settings.