Conversion Tracking
Track which leads convert to paying customers.
Conversion tracking helps you understand which leads turn into real business for your members.
How it works
- Member receives a lead
- Member contacts the customer
- Member reports the outcome (won, lost, no response)
- LeadRoute tracks conversion rate
Lead outcomes
- Won - Lead became a customer
- Lost - Lead chose a competitor
- No response - Couldn't reach the lead
- Invalid - Bad contact info
- Pending - Still in progress
Conversion rate
Your conversion rate = Won leads / Total leads × 100
A healthy directory should aim for 20-40% conversion rate.
Improving conversions
- Improve lead quality scoring
- Train members on follow-up
- Ensure fast response times
- Match leads better with members