How Leads Work
Understand the lead lifecycle from notification to close.
Learn how leads flow through LeadRoute, from initial capture to final outcome.
Lead lifecycle
- Captured - Customer submits form
- Distributed - Sent to matching members
- Notified - You receive email/dashboard alert
- Previewed - You see limited info
- Claimed - You pay to see full details
- Contacted - You reach out to customer
- Closed - You report the outcome
Lead preview
Before claiming, you see:
- Service needed
- General location (city/zip)
- Lead quality score
- Time since submission
Full lead details
After claiming, you see:
- Full name
- Email address
- Phone number
- Full address
- Detailed message
Lead expiration
Unclaimed leads may expire after a set time (varies by directory). Claim leads promptly to avoid missing opportunities.