Distribution Modes
Learn about the 7 ways to distribute leads to your members.
LeadRoute offers 7 distribution modes to route leads to the right members based on your directory's needs.
1. Owner Email
The simplest mode - all leads go directly to your email. Perfect for getting started or when you want to manually forward leads.
2. URL Routing
Route leads based on which member page the visitor came from. Great for directories with individual member profile pages.
3. Category Match
Match leads to members based on service category (e.g., "plumbing" leads go to plumbers).
4. Location Match
Match leads to members based on service area (city, state, or zip code).
5. Category + Location
Combine category and location for precise matching.
6. Round Robin
Distribute leads evenly across all eligible members in rotation.
7. All Members
Send every lead to all members - first to respond wins.
Choosing the right mode
- Just starting? Use Owner Email mode
- Have member pages? Use URL Routing
- Different services? Use Category Match
- Regional members? Use Location Match
- Fair distribution? Use Round Robin